NEW DELHI: E-sports platform Mobile Premier League (MPL) has recently appointed YAAP to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen the brand's presence online.

MPL SVP growth and marketing Abhishek Madhavan said, “With millions of followers across our social media platforms, we have partnered with YAAP to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having YAAP on board and look forward to working with them.”

YAAP partner Manan Kapur said, “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”