MUMBAI: Media agency Mindshare’s Chennai has added Tamil Nadu-based real estate developer SPR&RG Constructions to its client portfolio.

The mandate involves handling the media strategy as well as planning and buying across all mediums.

SPR&RG VP – marketing and sales Sandeep Pantvaidya said, "With two upcoming projects in Chennai at Porur and Vepery, we were considering partnering with an agency that has expertise in local media and has ability to put to use global knowledge at local level for all our forthcoming projects. We are glad to have Mindshare on board to handle brand SPRRG and Chlorophyll. We look forward to a lengthy and profitable partnership with Mindshare in the years to come.”

Mindshare Leader South Asia Ravi Rao said, “This win is great news to follow Mindshare’s recent growing focus on strengthening our South operations. They have a great vision for the category and we believe we can do some game-changing work for the brand and look forward to doing it well.”

SPR&RG Constructions Private Limited is engaged in the acquisition and development of residential and commercial properties besides executing turnkey infrastructure projects in Tamil Nadu. The company is coming up with their second large scale project in Chennai – Osian Chorophyll where they bring on board the social conscience that ensures they are responsible and contribute to the societies they are operating in.