MAM

MiD Day launches new positioning to identify with city

Mumbai: Afternoon daily tabloid, MiD DAY, has adopted a new positioning to identify strongly with the city, differentiating it from the other English dailies.


‘Mid Day My City…My Life!’ is a special anthem that celebrates Mumbai’s spirit and aspirations, the city where MiD Day comes out from and circulates. The new tagline symbolises how a person’s life revolves around a city and how its ups and its downs affect their lives.


The new positioning is an extension of the core objective of MiD DAY - to deliver local city news in an interactive manner.


The idea behind ‘My City…My Life!’ is that young working professionals today connect with the city at various touchpoints and, therefore, they take a lot from the city and simultaneously give back to the city as well. The values that define this target group are ‘breaking out’ and ‘breathing free’ and this enmeshes well with MiD DAY’s brand values.


MiD DAY aims to extend the brand to different mediums and create new, improved and stronger touchpoints to connect with the people of the city and influence their lives. This will help MiD DAY create its own space to interact with the consumer and "make competition irrelevant".


MiD Day MD and CEO Manajit Ghoshal said, “MiD DAY stands up for the city and its citizens and drives the change. It has expanded its horizons to create something ‘intangible’ and helped people experience the MiD DAY brand in a variety of ways. The tagline is also an attempt to create an emotional framework while talking about our legacy in the city of Mumbai. It is a more holistic brand tagline as it will appeal equally well to the consumers, as well as the B2B fraternity.”


MiD Day competes with Mumbai Mirror, the morning taloid from The Times of India Group. The market that way stands separated as MiD Day would basically aim at readers who are commuting back home. MiD Day shut down its morning edition in 2009. MiD Day costs Rs 3 while Mumbai Mirror is priced at Rs 2.50 or Rs 5 if bought with The Times of India (standalone price of TOI is Rs 4).


In 2010, Jagran Prakashan Ltd acquired MiD-Day Multimedia‘s newspaper business in a share swap deal. MiD-Day shareholders were to receive two shares of Jagran for every seven held as part of the deal. The enterprise value of MiD-Day‘s print business had worked out to Rs 2 billion, including a debt of Rs 200 million.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/activa-4g.jpg?itok=_Nongxzv
GenNext defies age-related myths, Dentsu's Honda Activa 4G TVC shows

MUMBAI: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa - India's No. 1 selling two-wheeler brand. Developed by Dentsu One, a Dentsu Aegis Network agency, the TVC was launched with the World...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/lindsy.jpg?itok=4s_EENUR
Maxus' Lindsay Pattison to lead change initiatives across GroupM

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/vivek%20gaur.jpg?itok=D9gN5IUe
Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/group-m.jpg?itok=yBApxCjJ
GroupM launches Motion Content Group to meet demand for new economic models

MUMBAI: GroupM, the world’s leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/sahil.jpg?itok=pB95Jcms
iCubesWire bags Sanghi Cement mandate

iCubesWire, a leading Digital Marketing Solution and concept provider, recently won the digital marketing mandate for Sanghi Cement, a brand name of Ravi Sanghi Group dealing in cement production and distribution in Western India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/star-sports.jpg?itok=JH98y5nN
Star Sports' TVC underlines fan's limitless love for India-Pakistan cricket

Star Sports’ latest TVC for the ICC Champions Trophy 2017 campaign is a take on the magnetism of India - Pakistan cricket matches. India vs Pakistan matches across formats have created some moments of great significance in cricket, making it one of the biggest sporting rivalries in the world. On...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories