MUMBAI: Metal Communications, an integrated marketing communications company, has appointed Gaurav Soi as general manager, in charge of its Mumbai operations.

Soi has over 12 years of experience across companies like Grey and Ambience Publicis and has looked after and led various homegrown as well as international brands. At Metal, he will oversee and run the Mumbai office and will be responsible for all existing and new relationships.

Soi will report to Metal Communications vice president Ambarish Ray.
 
Ambarish says: "Metal is ready for its next level of growth. With Gaurav’s experience and expertise, he is the right man for the job of driving our largest and fastest growing office."

Metal has on its roster blue chip clients like Platinum Guild
International, Reliance Mutual Fund, Web 18, Sennheiser, Bajaj Capital, Zoom TV and Star CJ Alive, among others. Metal’s proprietary strategic tool, Breakthrough, creates media neutral ideas for brands and businesses.