MAM

Mercedes launches magazine in India

MUMBAI: Mercedes-Benz has announced its partnership with MaXposure Media Group to launch the Mercedes Magazine in India.


Mercedes Magazine will cover topics on various aspects like highend products and services, fashion, hobbies, holidays, communications and entertainment.


Apart from giving readers the latest updates on the brand, the magazine will cover the global lifestyle of the rich, the famous and the creative.
 
Besides these, sections on Mercedes-Benz history, heritage, production & future technology are incorporated for automobile aficionados.


With up to eight existing international editions already, the magazine now hits the Indian market through private circulation. Poised to serve as a coffee-table book, the magazine will look to target the young affluent section of society.


Published quarterly, the magazine will be circulated to the exclusive clientele of Mercedes-Benz in India and to the ever-growing group of people who aspire to be a part of the Mercedes-Benz family.


The international counterpart of this avant-garde magazine is published by Daimler AG. The magazine targets those who aspire to be a part of the Mercedes-Benz family.
 
Mercedes Benz India MD Dr. Wilfried Aulbur, said, “In the magazine, the readers will discover a vibrant cultural tapestry from all over the globe in its pages, covering celebrities, fashion, high-end living, exotic travel destinations, fine dining, art and the latest happenings from Mercedes-Benz and 30 per cent of the magazine will be dedicated to local content.”
 
MaXposure Media group CEO Prakash Johari said, "We are excited about publishing ‘Mercedes’ magazine in India. It is indeed, a privilege to be associated with a prestigious brand like Mercedes-Benz. We hope to strike a chord with all Mercedes-Benz customers with outstanding content in every issue."


The Indian edition of the ‘Mercedes’ Magazine is for private circulation only and will be couriered complimentary to Mercedes-Benz customers in India. However, it will be open to external advertisers with whom the luxury carmaker shares a good synergy.


The initial print run will be 15,000 copies quarterly, which will be audited by BPA Worldwide, a leading global authority on printing audits. The magazine will also be available at dealerships as take-away for customers.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Malay-Dikshit.jpg?itok=cPSgkAyA
Tata Sky's #RecallBengal reminisces art forms on Durga Pujo

MUMBAI: Tata Sky has rolled out its #RecallBengal campaign on the occasion of Durga Pujo.  This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/havas.jpg?itok=N1r7Zldr
Havas hires Contract's Chakraborty to lead creative partner Benckiser team

Sanghamitra 'Shong' Chakraborty has joined Havas Media's Gurgaon operations as the senior vice president and business head. She will lead the integrated Reckitt Benckiser (RB) team at Havas India, which is the creative partner for many of RB India's brands.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Sunny_Nagpal.jpg?itok=j6ZD_RFz
Httpool partners with Twitter to expand ads

MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Vineet_Sodhani-Meenakshi_Menon.jpg?itok=QGgGM_2j
Times' Vineet Sodhani joins Spatial Access as CEO

MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories