MAM

Mercedes launches magazine in India

MUMBAI: Mercedes-Benz has announced its partnership with MaXposure Media Group to launch the Mercedes Magazine in India.


Mercedes Magazine will cover topics on various aspects like highend products and services, fashion, hobbies, holidays, communications and entertainment.


Apart from giving readers the latest updates on the brand, the magazine will cover the global lifestyle of the rich, the famous and the creative.
 
Besides these, sections on Mercedes-Benz history, heritage, production & future technology are incorporated for automobile aficionados.


With up to eight existing international editions already, the magazine now hits the Indian market through private circulation. Poised to serve as a coffee-table book, the magazine will look to target the young affluent section of society.


Published quarterly, the magazine will be circulated to the exclusive clientele of Mercedes-Benz in India and to the ever-growing group of people who aspire to be a part of the Mercedes-Benz family.


The international counterpart of this avant-garde magazine is published by Daimler AG. The magazine targets those who aspire to be a part of the Mercedes-Benz family.
 
Mercedes Benz India MD Dr. Wilfried Aulbur, said, “In the magazine, the readers will discover a vibrant cultural tapestry from all over the globe in its pages, covering celebrities, fashion, high-end living, exotic travel destinations, fine dining, art and the latest happenings from Mercedes-Benz and 30 per cent of the magazine will be dedicated to local content.”
 
MaXposure Media group CEO Prakash Johari said, "We are excited about publishing ‘Mercedes’ magazine in India. It is indeed, a privilege to be associated with a prestigious brand like Mercedes-Benz. We hope to strike a chord with all Mercedes-Benz customers with outstanding content in every issue."


The Indian edition of the ‘Mercedes’ Magazine is for private circulation only and will be couriered complimentary to Mercedes-Benz customers in India. However, it will be open to external advertisers with whom the luxury carmaker shares a good synergy.


The initial print run will be 15,000 copies quarterly, which will be audited by BPA Worldwide, a leading global authority on printing audits. The magazine will also be available at dealerships as take-away for customers.
 

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