MUMBAI: Melissa Madden, former director of marketing with Seven Network, has been appointed to the role of BBC Worldwide Australasia director of brands and marketing. The announcement was made by acting GM Blair McQuade.

She has over 20 years of senior experience managing the marketing functions of blue chip brands, including Qantas Airways, Jetstar Airways and the Seven Network.

She will be responsible for the effective management of BBC Worldwide Australasia‘s marketing department, delivering marketing and brand management services across all business areas, from channels, global brands and consumer products to programme sales, ad sales, digital and live events.

She will lead the team that provides marketing, brand development and consumer insight expertise to the business, creating a cohesive marketing strategy and maximising the value of BBC Worldwide‘s brands.

Working closely with the incoming MD for Australasia, Jon Penn, and the executive leadership team, she will help to drive the business strategy in Australia and New Zealand, so that BBC Worldwide can maximise revenues and growth in territory.

McQuade said, ‘Melissa has an impeccable track record in launching new brands and consolidating portfolios for maximum impact and growth. As BBC Worldwide Australasia looks to an exciting future of growth, her experience in marketing media brands and her vision for new brand development will be an asset to the business.‘

Madden said, "I am thrilled to be joining the BBC Worldwide team in Australia and New Zealand. BBC is one of the world‘s great brands and is poised for a new chapter of growth and engagement in our market under the leadership of Jon and Blair. It is very exciting to be part of this and I look forward to building on the success already achieved by the team."