MAM

×

Megha Tata on Discovery's work culture, her leadership style, women empowerment

The talent pool is limited to cope with the changes in the industry.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/27/hr.jpg?itok=LRVFYfkv

MUMBAI: Megha Tata, a broadcast sector veteran, moved to Discovery in February 2019. Her arrival could come at no better time for the American broadcaster with special proposition genres looking at innovation for growth. At the stage of Indiantelevision.com’s Media HR Summit on Wednesday, she spoke of her leadership style, challenges she is facing as a leader and the company’s culture of treating employees during an engaging chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

“What excited me in this role is without a doubt the brand. Discovery is a brand I have grown up with not only as a consumer but also as an industry. Discovery India has been here for 25 years and I have worked here for 28 years. So, both Discovery and I have grown together. So, I have a very fond connection and affinity to the brand,” said Discovery Communications India South Asia MD.

When asked what qualities in her attracted a legancy brand like Discovery, she outlined a few probable reasons. The first was credible experience in the broadcast industry, second her leadership skills spanning previous experiences, and third her ability to listen and communicate properly, getting along with people easily, optimism, positivity and the networks she grew over the years.

Yet to reach the 100-day mark with her new employer, Megha explained how Discovery’s onboarding process helped her grasp an understanding of the organisation in the first two weeks. She also added that it is not exclusive to the top executives but to every new hire.

“I have been fortunate and privileged to have inheriting a fantastic leadership team and we all know any organisation is about people. It’s the people who either make or break the organisation. So, I am a big believer in that and I am a very people’s person and my job is to facilitate thinking and give them a direction and vision,” she pointed out.

The former BTVI COO also spoke about the presence of women in the industry. 

“I have been in the media industry for almost 28 years and I have seen the change which has happened when I was an executive to where I am today and many women have grown in this industry. They have grown in multiple departments, we have legal heads who are women and we have women in technical departments. In my previous organisation, we hired the first ever female technical engineer representing a news channel. Having said that, more women need to go out there and ask for what they want,” she remarked.

She also added that a lot of women give up because of self-doubt. Hence, she suggested believing in oneself, acknowledging weaknesses while playing to strengths. According to her, asking for more is important as opposed to being subdued.

In this milieu of flux which is happening with the changes, uncertainties and ambiguities, mobile, agile, and entrepreneurship-level thinking is needed in any organisation. One of the challenges, she feels, is the lack of talent to deal with this ambiguity. She said there is a limited talent pool as well as limited opportunities. Either you get experience or you get that agile thinking attitude but getting a combination is difficult, Megha argued.

Talking about her leadership style, Megha said that she is not a micro-manger but needs be in the loop of the overall process. She likes to empower people she hires. The Discovery India topper said if someone has been hired for a certain goal, she believes in the person’s ability to deliver that particular goal. Trust is very important, she added.

In the context of Discovery’s high focus on people and culture, she said that even the HR department in the company is called as ‘people & culture’. She also added that the culture of Discovery is about inclusiveness, diversity, creating an environment of trust and comfort within employees. She added that she does not have any intent to change that but enhance the exisiting processes.

While Discovery’s growth slowed down in the recent past, she sees that challenge as an opportunity. Whether it is digitisation, NTO impact, leadership in the kids’ genre, Megha seems fearless. She also added that her aim is to grow the kids business to emerge as the top three player, along with having new d2c business that's on the anvil.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Divya_Karani-Salil_Shanker.jpg?itok=EkeZHhp7
dentsu X, Amnet launch India's first Programmatic In-Read Audio campaign for AMFI

dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Haresh_Nayak-Keshav_Chandorkar.jpg?itok=kYWSeAxZ
Dentsu Aegis Network restructures rural marketing under Hyperspace

Dentsu Aegis Network recently announced the restructuring of its Rural Marketing under its shopper marketing agency, Hyperspace. This development has been introduced in the light of opening avenues for brands to create a shopper experience in the emerging markets.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Greenply.jpg?itok=sjwLnQ-k
Greenply Industries commemorates Indian Independence with #AsliAzadi campaign

Objective of the campaign: The objective of the campaign is to explain the new concept of Azadi, the significance of being free from all taboos in the society. To explain what Azadi really means in our age. To carry forward a thought that we have imbibed for good and a greater cause.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/rao.jpg?itok=qORFbgVW
H&M TO LAUNCH ON MYNTRA THIS AUGUST !

H&M, Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on 20th August 2019 at 8 pm.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/rhiti.jpg?itok=ZIFzJv7N
Cricketing legend MS Dhoni and CARS24 announce strategic tie-up

India’s leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country’s fastest growing tech-enabled used car companies.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Nawazuddin_Siddiqui.jpg?itok=NG_wv0Xz
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/myteam11.jpg?itok=hs4_BpQU
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories