MUMBAI: Group M’s Mediaedge:cia (MEC) has launched itself in Puerto Rico, based in San Juan, and named José Antonio Martinez as the group’s vice president and general manager.

Martinez, formerly VP / media Services for Y&R Puerto Rico, will lead a team of 15 employees. He will report to MEC’s regional headquarters for Latin America, based in Miami and Mexico City, led by Group M CEO David Byles and GM Sue Chamberlin.

MEC is a media communications specialist company and part of WPP's media investment management company GroupM.