MAM

Mediabrands in majority JV with Interactive Avenues

MUMBAI: Mediabrands, the media holding company within Interpublic Group, is setting up a joint venture company with Interactive Avenues to offer solutions in search and social marketing.


Mediabrands will hold a 51 per cent stake in the joint venture while the remaining 49 per cent will be with the digital marketing solutions company.
 
The JV, named Reprise Media India, will be headed by Anjali Hegde, one of Interactive Avenue‘s founding partners. He will report to the board as well as Mediabrands Asia Pacific Regional Leadership.


Reprise Media will offer a full scope of digital services which include digital media strategy and investment, digital creative development, campaign implementation and post activity analysis.
 
Interactive Avenues that has operations in Delhi, Mumbai and Bangalore will continue to operate as an independent digital marketing solutions company and provide complete support to this joint venture.


The transaction bolsters Mediabrands‘ digital offering and services for clients and reinforces the media holding company‘s efforts to expand and deepen its marketing services operations across India and Asia Pacific.


Final details of the transaction will be presented to the IPG Board next month. 
 
Said UM (Universal McCann) CEO Shashi Sinha, "With an online community of approximately 81 million, India represents one of the world‘s largest Internet markets. But behind this impressive number, India still remains a multi-faceted and highly complex digital landscape. With Reprise Media India, we have the digital marketing experts that can navigate the digital space effectively and offer our clients value for their campaigns, especially as this space reaches critical mass in the coming years."


With approximately 1,000 media and marketing experts across the region, Asia Pacific remains a top priority for Mediabrands to help accelerate market share for its clients. Mediabrands‘ priorities in 2010 for Asia Pacific include supporting UM and Initiative‘s regional growth, launching a suite of new products and integrated services, and building regional operations for its specialist business, particularly Reprise Media (search engine and social media marketing), Cadreon (audience demand platform), Ansible (mobile marketing), Orion Trading (barter services) and Ensemble (branded entertainment).


In Asia Pacific alone, Reprise Media is established in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand, and Australia. In 2009 Ensemble and Orion Trading launched divisions in Australia.


Stated Aditya Birla Group chief marketing officer - financial services Ajay Kakar, "The Aditya Birla Group is convinced about the power of the Digital medium and will aggressively use this medium in our marketing efforts. Reprise Media demonstrated a deep level of understanding of our business as well as expertise across all facets of digital marketing and we look forward to working closely with them."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/imrb.jpg?itok=Reu3RXvd
India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/livon.jpg?itok=qx3N1Srg
Livon extends salon-in-purse proposition in latest campaign

Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/flags.jpg?itok=KBHOLMPu
Flags Communications bags social media mandate for Tata Power DDL

Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/makeit.jpg?itok=MtMZNjs5
FACES launches #12ZodiacFaces with WATConsult

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/GroupM_Ogilvy.jpg?itok=QJJm4T4E
GroupM, Ogilvy launch Effectiveness Lab in India

MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Kingfisher.jpg?itok=8j6QrNaq
Competing with consumer activities not brands: Kingfisher's Sheikhawat

MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/redington_0.jpg?itok=47d4qszR
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/aegon_0.jpg?itok=_z2N9asB
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/future.jpg?itok=kIhNygib
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories