MUMBAI: Triton Communications Pvt Ltd has won the creative mandate for motorsports management entity, Meco Motorsports.

Triton‘s Bengaluru unit will be in charge of the account which includes all of Meco Motorsports‘ businesses - Meco Racing, MMS Racing Academy, MMS Karting Academy, MMS Products & Accessories and Meco Recreational Karting Centres across India. Both creative and media will come under Triton‘s purview.

Meco is in an effort to create a conducive environment for motorsports in India, and then nurture, grow and bring the sport to maturity. By increasing its popularity, Meco aims at attracting corporate interest and investment in this fast-evolving sport, and thereby benefit the talent and the racing fraternity as a whole. It was started by former racer Akbar Ebrahim

Ebrahim said, "Meco Motorsports is not just a company, it‘s an aggregator of India‘s collective motorsport aspirations. With the Buddh International Circuit becoming operational, motorsports is gaining more popularity than ever before; which is why we feel the need to reach out and communicate with a wider audience. That‘s where Triton comes into the picture. I anticipate an exciting association with the team."

Triton CEO Renton D‘souza said, "Triton Bangalore is one of our branches that is all set to go places, with its dynamic, hungry bunch of youngsters. I‘m positive that we will see outstanding business ideas, solid creative work and consequently more achievement out of Bangalore this year too."

Triton Bengaluru branch director Sujith Aradhya said, "Motorsports is today drawing more interest than it was say five years ago. And being passionate about motorsports myself as well as having had experience in the automobile industry, we at Triton Bangalore were able to translate this passion and experience into a proactive pitch that won us the account. We really look forward to putting the pedal to the metal on this account."