MUMBAI: United Biscuits has signed on Bollywood actress Bipasha Basu and South Indian actor Shriya Saran for endorsing its flagship brand McVitie‘s in India.

Basu and Saran have been signed on, following the brand‘s strategy of increasing its penetration amongst the urban Indian consumers. As part of this strategy, McVitie‘s will be launching a new TVC later this year, featuring the two actors.

United Biscuits India president Jayant Kapre says, "We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie‘s brand as both share an immense passion for a healthy lifestyle, and embody great values that are a great fit with the brand. Both the celebs have mass appeal and we are confident that this will further strengthen the brand‘s image and will help us to reach out to more consumers."

Basu said, "It is a matter of great pride for me to be associated with a brand like Mc Vitie‘s. Their tasty and healthy products are a perfect match to my idea of leading a healthy and active lifestyle. I am delighted and very excited to be a part of the brand."