NEW DELHI: Fast food giant McDonald's India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a marketing initiative in association with Coca-Cola.
The new beverages have been rolled out across McDonald's restaurants in Delhi and Mumbai in the first phase and will be available in other cities in India shortly.
Ice Tea and Cold Coffee have been exclusively created for McDonald's by Coca-Cola India under the brand umbrella of 'Georgia Gold'. This is part of the strategic partnership that Coca-Cola India has with McDonald's India. This is also the first vending solution in ice tea and cold coffee that Coca-Cola has developed for
McDonald's across the system worldwide, an official release states.
The equipment has been developed by Coca-Cola India R&D keeping in mind the McDonald's service standards and transactional needs, and enables premium ice tea and cold coffee to be dispensed in 25 seconds on an average, out of a very compact machine.
Speaking on the occasion, Vikram Bakshi, joint venture partner & MD, McDonald's North India, said, "McDonald's is proud to consolidate its partnership with Coca-Cola India in developing customised products for its customer's tastes and preferences.
According to Coca-Cola India president & CEO Sanjiv Gupta, "We have been able to develop world class beverages with the active support of McDonald's over the last one year, to meet the developing needs of the consumer. This is in line with our business vision to lead the beverage revolution in the country. Our strategic partnership with McDonald's has provided us with the best possible launching pad. The Georgia Gold Hot Beverages business has already proven this."
Incidentally the Georgia Gold brand has been in the Japanese market for over two decades and enjoys the highest share in the Japanese ready-to-drink coffee market. In India, the Georgia Gold Roast and Ground (R&G) premium hot coffee was launched in India exclusively with McDonald's in July 2002, and has been termed a success.
