MAM

McCann's Mathew on Adfest jury

MUMBAI: McCann ECD Rahul Mathew has been picked to be on the Ad Fest 2013 Film Lotus and Radio Lotus jury panel.

Adfest 2013 will be held during from 17 to 19 March at the Pattaya Exhibition and Convention Hall, Royal Cliff Hotels Group, Pattaya, Thailand.

Mathew said, "Adfest has been my favourite hunting ground. In fact, my first-ever-international award was a bronze at Adfest. And I also won one of my Grand Prixs there in 2008, incidentally in radio. With Adfest being the first show to be judged in the year, it‘s also the first peek at Asia‘s biggest contenders for the shows to come. So it‘s an exciting show to judge. But with film & radio as my category, it‘s going to be as exhausting as it will be exciting."

Mathew has been in advertising for about 15 years, eight of which have been with McCann Mumbai. He has been involved in many award winning campaigns that have gained acclaim at both domestic and international arenas. These include Grand Prixs at the Adfest and New York, and metals and honours at Cannes, One Show, Spikes, Adfest, Clio, London International and Goa fest. He has also been ranked amongst the top five creative professionals in India in 2009 by Campaign Brief Asia and was ranked the 8th most awarded copywriter in Asia (as per Haymarket Publications and Campaign Asia) in 2012.

Adfest is a non-profit organisation, which run the largest annual advertising festival in Asia & the Pacific celebrating and raising the standard of creativity in the region. ADFEST is a platform designed not only to promote and recognise creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas. Adfest embraces and celebrates local culture and heritage. With the rich history of heritage and legacy in this region, Adfest aims for the recognition and preservation of such local value.

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