McCain Foods ropes in Karisma Kapoor as ambassador

MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has roped in Karisma Kapoor as its first ever brand ambassador in India.

Bollywood Diva Karisma will endorse the entire range of McCain?s Indian and International product portfolio through advertising, marketing and promotions.

Said McCain Foods India managing director Vikas Mittal managing director, "We are delighted to have Karisma Kapoor on board, as she embodies the contemporary women of today - balancing the pressures of work, children and home with grace. Today?s women have come a long way from the days when cooking tasty snacks meant spending hours in the kitchen over a hot cook stove, having to chop and dice every ingredient from scratch. Now she keeps her frozen reserves handy to save time planning, shopping or preparing dishes, making sit-down family meals much more enjoyable."

Karisma Kapoor said: "I look forward to partnering with McCain. Being a true-blue Kapoor, I love good food. And being a mother I know the importance of being able to create appetizing snacks for my kids in few minutes. With McCain?s easy-to-prepare frozen products, I can serve up popular snacks like French fries & Aloo Tikki as well as innovative snacks like Potato Bites & Veggie Nuggets. Mccain is a great solution for women, whether working or homemakers."

The company will shortly be rolling out a new campaign, featuring Karisma as a smart woman who delights her family and guests with quick snacks prepared in minutes. The concept which has been ideated by Leo Burnett is spread across all mediums including Television, Radio, Print and POS. The television campaign will be aired on channels featuring general entertainment, music and lifestyle, English movies and children?s programs.

McCain Foods leads the fast emerging market in India for frozen French fries and Potato Specialties. The company is strengthening its India specific product portfolio with products such as Aloo Tikki, besides marking its foray into non-potato based frozen food category with products such as Idli Sambar. McCain branded retail products are most popular and are available in most modern supermarkets as well as traditional stores. The company is continuously increasing its presence in India with its competitively priced products being distributed through specialised cold chain distribution system across Tier I and II cities.

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