MUMBAI: M&C Saatchi has won the creative mandate for W, an Indian contemporary ready-to-wear brand for women.

TCNS Clothing Company CEO Anant Daga said, “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner, who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalise on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

M&C Saatchi CEO Anjali Nayar averred, “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

W, a part of TCNS Clothing designs, manufactures and retails fashionable garments for the Indian women.

M&C Saatchi executive creative director Richa Sinha said, “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”