Maxus clinches Media Abby

VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media Abby Awards 2011 with two gold, six silver and two bronze metals.


The Tata Sky campaign in the Best Use of Television category and the Indian Premier League 3 in the Best Use of Newspaper and Magazine category did the trick for Maxus, helping it strike gold twice.

Maxus is followed by Creativeland Asia, an independent agency, which won two gold metals, both for Hippo Baked Munchies in the Best Use of Internet and Digital Media, and Best Use of Never Before Media categories.

Lodestar Universal occupies the third spot with nine metals but lesser number of gold. The Interpublic company won one gold (Amul’s association with the TV reality show MasterChef), six silver and two bronze metals. (See image for the awards tally)

Mudra Max has garnered a total of five awards - one gold and four bronze.

Mindshare has won a total of six awards - five silver and one bronze, but no gold.

India’s biggest advertising and awards festival Goafest 2011 has given out a total of 44 awards out of 133 nominations amongst 17 agencies.


The other takers were MEC with two silver and McCann Worldgroup with one award apiece. Isobar came in last with one bronze award.

The categories of Verical Marketing and pro Bono Marketing didn’t see any winners.

The complete list of the Media Abby Awards 2011 at Goafest:.

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