MAX van on Mumbai roads to promote channel

MAX van on Mumbai roads to promote channel

MUMBAI: After Gully Cricket, it is the MAX 'van' which will hit Mumbai roads to promote the channel and its various programmes.

The Max van will tour the city and stop at key locations from the 15- 17 December 2002. The van with its posters of Bollywood stars, movies and a huge screen will screen clips of the blockbusters and movie programming. It will also announce the various offerings that the channel has in store for its viewers, states a release. People can join the van at any of the locations and participate in the games and contests and win exciting prizes, it adds .

"MAX has a line-up of some great entertainment and programming in the coming months , and we would like to provide our viewers and fans with a sneak preview," MAX executive vice -president and business head Rajat Jain was quoted as saying in the release.

After Mumbai, the MAX van will travel to other cities in the northern, western and eastern regions of India.