MUMBAI: Sony Entertainment Television's movie and events channel Max has associated with film distributors Rainbow Films for the release of the November release Garam Masala in the North American territory.
 
 
The distributor will be releasing DVD copies of the movie in the US and Canada and all Garam Masala DVD's, audiotapes, posters, and commercials will carry the Max logo. In addition, all print, TV and Internet ads will also contain the Max logo. The activity is also linked with Max's US launch which took place in June.

Max and Rainbow Films will also host a private screening for the movie in early November. Set Asia will be airing Garam Masala ads and music promos in the US.
 
 
"We are delighted to team up with Rainbow Films in bringing the release of Garam Masala to movie lovers across the nation. This joint promotion epitomises the raison d'etre of Max, and we anticipate many such joint promotions in the future," says Sony Entertainment Television Asia EVP International Business Rajan Singh.

"This tie-up with Max will provide us with a great opportunity to extensively promote Garam Masala to the millions of Set Asia and Max viewers across North America and internationally. This joint promotion with the premiere film channel is especially valuable to us," says Rainbow Films CEO Pradeep Abichandani.
 
 

Garam Masala, starring Akshay Kumar, John Abraham, Rimi Sen, Paresh Rawal, Rajpal Yadav, Asrani, and Neha Dhupia, will release on 3 November.