Masterchef India 3 opens with 2.2 TVR on Star Plus

MUMBAI: The third season of the cookery show Masterchef India opened with a TVR of 2.2 in a week that saw no change in the Hindi GEC hierarchy.

Star Plus‘ strategy of placing the show on weekdays at 8 pm seems to have worked. Pitched against daily soaps, ‘Masterchef Kitchen Ke Superstar‘ (as named this time) held on to its ratings in a highly fragmented market. In the earlier two seasons, the Indian adaptation of ‘Masterchef Australia‘ was aired during weekends and debuted with 2.6 TVR (with Akshay Kumar as host) and 2.01 TVR respectively.

Star Plus maintained its position as the leading Hindi general entertainment channel (GEC) with a tally of 273 GRPs for the week ended 16 March. The channel gained a single GRP over the previous week, despite most of its fiction shows seeing some loss in audience numbers. Saraswatichandra, however, rated higher with an average of 2.9 TVR (last week 2.5). Star Plus’ non-fiction property, Nach Baliye 5, averaged 2.7 TVR compared to the previous week‘s 2.9 TVR.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the top four Hindi GECs remained the same in week 11, with Sab and Life OK sharing the fifth spot.

Continuing to hold on to the second spot, Zee TV lost 13 GRPs to close the week with 202 GRPs. ‘Qubool Hai’ remained as the leading fiction property of the channel with 3 TVR (last week 3.4 TVR), followed by Sapne Suhane LK with 2.7 TVR (3.1 TVR) and Pavitra Rishta with 2.5 TVR (2.7 TVR). The channel’s kids reality show ‘India’s Best Dramebaaz’ rated 3.1 (3.5 TVR).

Colors stayed at the third spot with 187 GRPs, a loss of 27 GRPs from the previous week. Balika Vadhu had a rating of 3.6 TVR (4.3 TVR), Madhubala 3.5 TVR (3.9 TVR) and Uttaran 2.8 TVR (3.1 TVR).

Sony Entertainment Television (Set) added eight GRPs to end the week with 163 GRPs (last week 155).

Life OK and Sab collected 135 GRPs each. While Life OK added 10 GRPs to its last week’s tally, Sab stayed flat. Sahara One with 23 GRPs (last week 24) remained at the bottom of the ladder.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories