MAM

Masterchef India 3 opens with 2.2 TVR on Star Plus

MUMBAI: The third season of the cookery show Masterchef India opened with a TVR of 2.2 in a week that saw no change in the Hindi GEC hierarchy.

Star Plus‘ strategy of placing the show on weekdays at 8 pm seems to have worked. Pitched against daily soaps, ‘Masterchef Kitchen Ke Superstar‘ (as named this time) held on to its ratings in a highly fragmented market. In the earlier two seasons, the Indian adaptation of ‘Masterchef Australia‘ was aired during weekends and debuted with 2.6 TVR (with Akshay Kumar as host) and 2.01 TVR respectively.

Star Plus maintained its position as the leading Hindi general entertainment channel (GEC) with a tally of 273 GRPs for the week ended 16 March. The channel gained a single GRP over the previous week, despite most of its fiction shows seeing some loss in audience numbers. Saraswatichandra, however, rated higher with an average of 2.9 TVR (last week 2.5). Star Plus’ non-fiction property, Nach Baliye 5, averaged 2.7 TVR compared to the previous week‘s 2.9 TVR.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the top four Hindi GECs remained the same in week 11, with Sab and Life OK sharing the fifth spot.

Continuing to hold on to the second spot, Zee TV lost 13 GRPs to close the week with 202 GRPs. ‘Qubool Hai’ remained as the leading fiction property of the channel with 3 TVR (last week 3.4 TVR), followed by Sapne Suhane LK with 2.7 TVR (3.1 TVR) and Pavitra Rishta with 2.5 TVR (2.7 TVR). The channel’s kids reality show ‘India’s Best Dramebaaz’ rated 3.1 (3.5 TVR).

Colors stayed at the third spot with 187 GRPs, a loss of 27 GRPs from the previous week. Balika Vadhu had a rating of 3.6 TVR (4.3 TVR), Madhubala 3.5 TVR (3.9 TVR) and Uttaran 2.8 TVR (3.1 TVR).

Sony Entertainment Television (Set) added eight GRPs to end the week with 163 GRPs (last week 155).

Life OK and Sab collected 135 GRPs each. While Life OK added 10 GRPs to its last week’s tally, Sab stayed flat. Sahara One with 23 GRPs (last week 24) remained at the bottom of the ladder.

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