Marico ad spend up 78.47% in Q2

MUMBAI: At a time when the ad industry has been marred by the effects of an economic slowdown, FMCG company Marico Limited upped its ad spend by a sizeable 78.47 per cent in the second quarter ended 30 September compared to a year earlier.

Marico‘s advertising spend in the second quarter rose to Rs 1.59 billion from Rs 888.58 million a year earlier.

The percentage of total income spent on advertising and promotions also rose considerably to 13.72 per cent in the second quarter from 9.15 per cent a year earlier.

The company‘s revenue rose 19.36 per cent in the second quarter to Rs 11.29 billion from Rs 9.71 billion a year earlier. The FMCG major‘s profit for the second quarter increased by 11.13 per cent to Rs 888.58 million in the second quarter from Rs 799.58 million a year earlier.

In the first half of the current year too, the company‘s advertising spend rose 68.82 per cent to Rs 3.14 billion from Rs 1.86 billion a year earlier. The percentage of total income dedicated to sales promotion also increased to 12.92 per cent in the first half of this year from 9.24 per cent a year earlier.

Marico‘s total income in the first half of the current year grew by 20.66 per cent to Rs 24.30 billion from Rs 20.14 billion a year earlier.

The company‘s net profit for the first half of the year was Rs 1.66 billion, up 29.52 per cent from Rs 2.15 billion a year earlier.

In May this year, Marico completed the acquisition of Set Wet, Livon, Zatak and certain other personal care brands from Reckitt Benckiser (RB).

The company said, "Our belief in the long term potential of our businesses continues to be strong. Our belief stands bolstered by the recent record of strong volume growth across categories. This emboldens us to spell out our preference for growing our volume franchise as compared to focusing on profit margins alone. Our recent acquisition of personal care brands in the male grooming/styling segments puts us in a good position to leverage the Indian demographic trends and build a portfolio of the future."

Marico group CFO Milind Sarwate said, "Marico‘s focus on building a well-entrenched consumer brand franchise is paying off. Our brands have continued to deliver volume growths and gain market share across categories. We continue to be confident of delivering long term value to our stakeholders."

Latest Reads
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories