Mumbai: Pharmaceutical company Mankind Pharma has announced its association with Vijay Sethupathi, an Indian actor and producer who has predominantly contributed to Tamil cinema.

In lieu of this association, the company will be donating Rs 31 lakh to the Film Employees Federation of South India (FEFSI). FEFSI is an Indian organisation consisting of technicians from the Tamil Film Industry in Tamil Nadu, India. The amount donated will help all those who are facing a slowdown due to the pandemic and will support the growth of the organization and its members, said the statement.

“We believe that Vijay Sethupathi is an ideal personality for us as a brand ambassador and has an emotional connect with the audience which is why people call him 'People’s Treasure.' Both Mankind Pharma and the superstar have a common synergy and thought process of serving life in the country, and we feel this mutual alliance will be a prolific one for both of us," said Mankind Pharma managing director and vice-chairman Rajeev Juneja. "We at Mankind Pharma always selflessly contribute towards the betterment of the society and believe in serving life, we hope that the token amount donated to FEFSI will help provide assurance towards the growth of the company. Together we will continue to selflessly contribute towards the betterment of the society." 

Mankind Pharma aspires to aid the community in leading a healthy life by formulating, developing, commercialising, and delivering affordable and accessible medicines that satisfy urgent medical needs, stated the healthcare brand.

Sethupathi, who is known to be a philanthropist at heart, has won fifteen awards in the category of Best Actor which includes Filmfare Award- Tamil, National Film Award, Vijay Award for Best actor among others. “It is a pleasure to partner with Mankind Pharma as the brand ambassador and represent the brand in the southern market," said the South actor. "The company perfectly justifies the true meaning of ‘Mankind’ and the motto of ‘Serving Life’ in the industry. I am honoured to be a part of the Mankind Pharma family and hope to serve the society together.”