MUMBAI: Times Television Network has appointed Mandar Natekar as national ad sales head for its upcoming English movie channel - Movies now.

In his new role, Natekar will report in to Movies Now channel head Ajay Trigunayat.

Prior to Movies Now, he was with Reliance Big Entertainment‘s new media venture - BigAdda as the revenue head and CMO wherein he set up the entire team, operations and revenue template for social networking monetisation.

Trigunayat said, "We are pleased to have Natekar on-board; he brings along a decade of TV and digital space experience; an ideal mix to develop a robust strategy and revenue pipeline for Movies Now."

Natekar comes with over 10 years of experience in the field of sales and marketing. As the national ad sales head, he will drive the new brand to the market. His mandate will be to establish Movies Now as a preferred platform for advertisers across the country.

He has also worked with Turner International for over five years where he last held the post of HBO ad sales head - West & North. 

Natekar has also worked with Sony Entertainment Television, where he was a part of the startup ad sales team for Max. He started his career with the response team of Times Group‘s parent company, Bennett Coleman & Company Limited.