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Manchester City enters into ?400 mn sponsorship deal with Ethiad Airways

MUMBAI: Manchester City will get up to ?400 million under their new sponsorship arrangement with Etihad Airways.


This 10-year deal reinforces City‘s position as a football club with unprecedented financial power.


According to the deal, City‘s ground is being renamed as the Etihad Stadium. The comprehensive partnership will concentrate on key elements such as shirt sponsorship, stadium and campus, media cooperation, business cooperation, community cooperation and International cooperation.
 
Manchester City Football Club CEO Garry Cook said: "We are delighted to be expanding our relationship with Etihad Airways through this comprehensive partnership agreement. Most importantly, in addition to delivering significant revenue at a key stage in the Club‘s evolution, the agreement creates exciting opportunities for our two organisations to cooperate more deeply commercially and on media and community initiatives in the future."


Etihad Airways CEO James Hogan added: "This is a game-changing partnership agreement that redefines the traditional sports sponsorship paradigm. It is a once-in-a-lifetime opportunity for two iconic brands that share the same vision to promote far-reaching global awareness and business growth. Etihad‘s work with Manchester City Football Club has already yielded a significant return on our investment and we are thrilled to build on our relationship."
 

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