Mumbai: Metaverse and CGI continue to be the hottest tech trends in Marketing. American Tourister India effortlessly rides this wave with their new campaign announcing the launch of a futuristic design innovation in luggage.
Conceptualised by Makani Creatives, the campaign harnesses the power of CGI and tells a captivating story inspired by the award-winning design innovation of the new American Tourister Rollio Bags. Featuring Ananya Panday, the brand has created an enchanting world where each piece of the American Tourister bag becomes a portal to extraordinary experiences.
Samsonite South Asia Pvt Ltd marketing communications head Pradnya Popade said, “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We've taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio's signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags' innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”
In the film, the audience immerses in the RollioVerse by following the journey of Ananya Panday into a whimsical world that mirrors the distinctive charm of the Rollio bag. In this surreal landscape, she is surrounded by captivating landscapes, landmarks, and unforgettable experiences, heightening every emotion and sensation that is encounters while exploring with a Rollio bag.
On the campaign execution, Makani Creatives digital client servicing director Yashtika Vaswani said, “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”
“The RollioVerse is a testament to Makani’s commitment to pushing boundaries and embracing the future. What we do best is, to use technology as a tool to build on the brand pillars and not rely on execution alone” said Makani Creatives chief integration officer Pavan Punjabi.
