MUMBAI: Madison Media has won the mandate of Sri Sri Tattva, which will be handled from their Bangalore office. The agency will handle the planning and buying assignment for print, TV, radio, cinema and outdoor for the FMCG advertiser.

Madison Media Omega COO Dinesh Rathod says: "We are looking forward to building their brand further in the Indian market."

Sri Sri Tattva comes with a goal of promoting health and wellness to every household and has developed multi-dimensional capabilities across the Ayurveda value chain.

Its key products include Ojasvita (herbal health drink), Sudanta (herbal) Toothpaste, Cookies, Cow’s Pure Ghee, Honey, and a range of certified organic products and ready-to-eat snacks.

Sri Sri Tattva's Tej Katpitia says, “Our common values and passion to excel will create great synergy and yield excellent results in spreading good health and wellness across the country."