MUMBAI: Madison Media Infinity has bagged the media duties for Parag Milk Foods, the makers of Go and Gowardhan milk-based products like cheese, milk and ghee.

The incumbent agency on the account was Carat.

Madison Media and Platinum Media group CEO Gautam Kiyawat said, "We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship."

Parag Milk Foods chairman Devendra Shah said, "We have partnered with Madison Media considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically."

Madison Media has been winning accounts consistently this year with Dixcy Textiles, Enamor and Crompton Greaves added in their kitty of clients recently. The company‘s gross billing amounts to Rs. 30 billion and has clients like Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Domino‘s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network and Indian Oil.