Mumbai: Madison Media has appointed Manish Bharil as general manager.

Based in Bangalore, Bharil will lead the Britannia account. He will work out of Madison Media Omega office.

Madison Media Group CEO Gautam Kiyawat said, "I am glad to have Manish join our team in Bangalore and am sure he will be able to add a lot of strategic inputs to one of our leading clients Britannia."

Bharil added, "I am delighted to join back Madison and am looking forward to this new role in leading the Britannia account."

Bharil comes in with over 12 years of experience in media. He joins Madison from Mindshare Bombay where he was senior director –
invention. He had earlier worked with Madison Bombay for seven years as deputy general manager.