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Madison grabs ITC media duties worth Rs 4 billion

MUMBAI: Madison Media has grabbed the creative duties of ITC Ltd following a multi-agency pitch that also saw Mudra Max, Starcom, MEC and incumbent Lintas Media Group combat for the same. 
 
Though no official conformation came forth while filing the report, industry sources peg the account size to be above Rs 4 billion.
 
As part of its new mandate, Madison Media will start working on the entire ITC portfolio across all media platforms (except outdoor), beginning 1 January, 2011.
 
ITC has presence in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.

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MAM Media and Advertising Ad Campaigns
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Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

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MAM Media and Advertising Ad Campaigns
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Over 250 complaints of misleading ads about AYUSH products since Jan 2015

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MAM Media and Advertising Media Agencies
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Season 2 of Woodland's #AgainstAllOdds digital campaign returns

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Manipal girl Ashna Gurav wins the Santoor Femina Style Diva South 2017

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Four brands enter the most advertised brands list in week 10 of 2017

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Jio takes Airtel to ASCI over network speed ad

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