MUMBAI: Moms, the outdoor division of Madison Media, has appointed Anirban Ghosh as business director for its Mumbai office with immediate effect.

Ghosh will report to Moms CEO Armenio Rebeiro. 
 
Prior to this, Ghosh was regional manager West at Percept OOH where he was responsible for the Gujarat, Goa, Maharashtra, Madhya Pradesh and Chattisgarh region.
 
In his new capacity, Ghosh will drive business development and also look at adding value to the agency‘s existing clients. 
 
Some of the accounts that Ghosh has handled at Percept OOH include Tata Motors, Max New York Life Insurance, Spice Telecom, Lifestyle International, Samsung, Fruit of the Loom and Hypercity.