Mumbai: Madison Media Omega has won the media mandate for Gokaldas Intimatewear‘s Enamor.

The account has been won on the back of a multi-agency pitch in which Maxus, OMD and R K Swamy Media also participated.

It will be handled out of Madison‘s Bangalore office.

The incumbent agency on the account was Lintas Media Group.

Madison World chairman and managing director Sam Balsara said, "We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio."