MUMBAI: The Shapoorji Pallonji venture NextGen Publishing has awarded both the creative and media duties to Madison. The account is pegged at Rs 80 million.

NextGen Publishing has a host of products, among which are Forbes Yellow Pages, Smart Photography and Adult 2.

The client confirmed that three agencies were in the fray for the account, including Madison.

 
 
NextGen Publishing launched Forbes Yellow Pages on 3 May and the campaign will break on 9 May. The campaign will take roll out in a phased manner across all major cities, the first being Ahmedabad.

Speaking to Indiantelevision.com, NextGen Publishing CEO
Hoshang Billimoria says, "Madison put in a lot of effort and came across as an agency with a lot of credentials. Also, their strategic inputs were very impressive vis-?-vis the rest."

Billimoria also stated that the Forbes Yellow Pages accounted for a significant chunk of the whole account.

Says Madison Communications executive director Prabha Prabhu about the win, "The client was impressed by our credentials and we put in a lot of effort into the account. We were put through an exhaustive scan and out abilities were really put to test."

 
 
Billimoria stated that traditionally yellow pages are always associated with the print media, but the Forbes offering will be shifting to other media as well.