MUMBAI: Following a multi-agency pitch, Maa Communications Bozell, has won the creative and media duties of Fresh@, the retail business of Heritage Foods India, one of the players in the dairy food business in South India.

With Fresh@, Heritage Foods India marks its foray into the organized retail market of fresh fruits, vegetables, groceries and home needs.

“The agency’s task is to create a positioning for the brand that is unique yet relevant. It is this positioning that will give fresh@ a winning hold in this retail segment,” says Pushpa Joseph, Vice President - Maa Communications Bozell, Hyderabad.