NEW DELHI: To further ignite the world cup fever, Luxor Writing Instruments (LWIPL) has come up with the Catch A Ball Promotion .

To make this promotion more exciting and vibrant, Luxor has hired cartoonist Sudhir Tailang, to design and lend his creativity to the packs which have cartoons of cricketers

With this Catch A Ball Promotion, the cricket lovers will not only get a Beta Roller Ball Pen in new body colours like Orange, Black, Fluorescent Yellow and a Sporty Blue but also get a cricket ball worth Rs. 20 free with it.

LWIPL general manager Pooja Jain said: “The objective of launching this Beta Cricket series promotion with Sudhir Tailang is to add zeal to the product and to be a part of the cricket fever.”