MUMBAI: Lux, a brand synonymous with beauty and film stars, has Asin Thottumkal welcomed as a new brand ambassador into its beauty kingdom. Asin will endorse Lux Sandal & Cream. 
 
Says Asin, "It‘s a beauty accolade to be associated with the legendry beauty brand Lux, which has celebrated beauty and glamour over the decades. It gives me immense pride to endorse the new natural variant Lux Sandal & Cream, as I truly believe in being beautiful the natural way. The credit of rooting the right beauty mantra goes to my mom, who being a doctor, has always entrusted the beauty of my skin to sandalwood, due to its magical cleansing, toning & moisturizing attributes. And now with launch of Lux Sandal & Cream, you have a natural beauty solution to help break away from the conventional grinding and rubbing of sandalwood paste for being beautiful the natural way." 
 
Added HUL marketing manager - skin cleansing Rajesh Sethuraman, "Lux has always been associated with beauty and Bollywood and perfectly understands the pulse of its consumers. Over the years, the brand has been known for revolutionizing beauty with its innovative beauty variants and providing something unique to its consumers. The launch of the natural ‘Lux Sandal & Cream‘ variant is another leap in that direction. This natural variant is a special creation, a product that calls for attention by its uniqueness in natural ingredients, fragrance and colour. With the goodness of ace sandalwood & vital skin moisturizers, we look forward to ‘Lux Sandal & Cream‘ becoming the beauty mantra amongst consumers across India. We are delighted to achieve a remarkable brand fit for this natural beauty variant with Asin, as she not just speaks the variant but actually lives it!" 
 
The Lux Sandal & Cream variant will be available at Rs 15 in select Indian states and cities only.