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Lux ONN brings Orchard on board as creative partner

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MUMBAI: Leo Burnett group?s advertising agency Orchard Advertising has been awarded the creative mandate for the innerwear brand from the Lux stable.

The agency?s Mumbai branch will handle this account. Meridian Communications (Ogilvy?s second agency) was the incumbent on the account.

ONN is the Men?s Premium inner wear brand offering a range of products that include men?s premium vests, briefs, boxers, men?s sport wear and leisure wear. Bollywood actor Shah Rukh Khan is the brand endorser for the LUX ONN brand.

Orchard won the account on the basis of a robust communication strategy and plan presented to the client, according to an official statement. The agency is developing a new campaign scheduled to be released later this year.

Orchard Advertising vice president and branch head Partha Sarkar said, "Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client."

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