MUMBAI: Luminous Power Technologies has appointed Meridian (an Ogilvy Group agency) as its new creative agency following a multi-agency pitch. 
 
The company, which specialises in home inverter & UPS segment, plans to spend Rs 400 million on marketing this fiscal. The budget will be allocated across television, print, outdoor and BTL activities.
 
Said Luminous Power Technologies president - marketing and sales Sushil S Matey, "We were particularly impressed with Meridian‘s acumen and understanding of the brand and the market. The agency has the expertise and the desired capabilities. I‘m sure they will help us take our brand to newer heights."
 
Luminous Power Technologies is currently working on a television commercial along with Meridian and plans to air it from 30 April onwards.

Said Meridian executive creative director Rensil D‘Silva, "Luminous has a dynamic product range and our task would be to build the category, as well as the product, and form an emotional bond with the customers."