MUMBAI: Arc-International‘s subsidiary brand, Luminarc, has assigned its media duties to Mindshare and creative duties to Idiom Communication.

The company that manufactures products like drinkware, dinnerware, decoware and kitchenware called for a multi-agency pitch in April, following which Mindshare and Idiom were assigned the duties.

The new campaign, which is already out in newspapers across India, intends to establish Luminarc as a global brand of French origin, now available in India at an affordable price.
 
Idiom Communication‘s director Kunal Majumdar said, "The first campaign is already out in print. Apart from working on creative, we will also work on POPs and visual merchandising. The products will be launched before diwali."

Luminarc, which has been in India for more than a decade now earlier had a single agency handling media and creative business.