Lowe Lintas restructures senior creative team

MUMBAI: Lowe Lintas has restructured its senior creative team.

The agency has elevated Amer Jaleel and Arun Iyer to national creative directors, both of whom will jointly be responsible for the creative product of Lowe Lintas.

Prior to this, Jaleel was Lowe Lintas executive director while Iyer was executive creative director. 
Says Lowe Lintas chairman and chief creative officer R Balki, "Both Amer and Arun are phenomenal creative minds. Managing the creative product of the agency will be shared by them as part of their new role." 
Meanwhile, Madhu Noorani has been named as the chief creative planner on key businesses of the agency. She will also continue with her creative responsibilities on Johnson & Johnson and other key regional brands of Unilever.
Jaleel, Iyer and Noorani will continue to report to Balki.
Additionally, new roles have been assigned to Ashwin Varkey, Deepa Krishnan, Rajesh Ramaswamy and Abhijit Ghosh.
Varkey has been elevated to group creative director and will work closely with Iyer.

Krishnan will move from Bangalore to Mumbai and will play an important role in the agency‘s regional business. She will also work closely with Jaleel on some brands in Mumbai and the South.

Ramaswamy and Ghosh will also be working closely with Jaleel and will be creative heads in the Bangalore division.

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