MUMBAI: In a bid to expand its footprint into the southern market, Lowe Lintas has set foot in Kerala to set up a fully functional office in Kochi.

Lowe Lintas president Sujit Nair will oversee the Kerala operations and businesses in the region. The office will also cater to the businesses in Trivandrum and Kozhikode.
 
Said Lowe Lintas India CEO Charles Cadell, "With an increasing number of Kerala brands targeting the national and international markets, it is an opportunity for us to offer our international brand building expertise to companies in such an expansionist mode."

"To give such clients the dedication they will need, Lowe Lintas is establishing local representation to support such brand development. Estimated business in Kerala is to the tune of Rs 1000 million and we hope to get a strong foothold in this state soon," Cadell added. 
 
The agency plans to bring national and international learning, experience and exposure to businesses in retail, government and ayurveda. The agency will bring in marketing consulting capabilities in a bid to help create power brands through high value ideas. 
 
The agency will open its innings with Kochi based Mayden Pharma.