Lori Hiltz to head MPG and Havas Media in North America

MUMBAI: Havas‘ media marketing agency MPG has appointed Lori Hiltz as the chief executive officer of its North American operations. She will also lead Havas Media North America as CEO.

Earlier Hiltz headed the MPG Chicago office as EVP, managing director.

In her new role, she will oversee all the offices of MPG and Havas Media in North America. Hiltz will be based in New York and will report to the MPG global CEO Maria Luisa Francoli Plaza who has served as interim CEO of MPG and Havas Media in North America, in addition to her global role, since 2010.

Hiltz holds expertise in media, creative and integrated marketing platforms.

Francoli Plaza said, "Lori not only has a deep understanding of media and a proven track record for helping to grow clients‘ businesses, she also truly cares about her employees and inspires them with her enthusiasm, sense of humor and commitment to making MPG the best place it can be. I can‘t think of a better person to lead our agency."

Hiltz said, "I am excited about this opportunity to work with more of the MPG and Havas Media teams. And it is an exciting time to be here. We are growing and becoming recognized more and more for our innovation and creativity. We are a very smart, imaginative and dedicated group and I am continuously impressed by the work our people do. Client service is our top priority but I am equally committed to making Havas Media a place where people want to spend their time at work."

In Chicago MPG has been working closely with its sister company, Euro RSCG, in strengthening and growing its combined client roster. The combined talents of the creative agency with the thought process of the leading media agency will create the synergies required to win new businesses.

Euro RSCG NA CEO Ron Bess, "Lori has been an amazing partner for our Chicago agency. She leads from the front with energy and passion for the business. And she shares her media insights to assist in the creative process from the first meeting to the last."

Hiltz joined MPG from Omnicom‘s PHD Detroit, where she managed all media duties and client service for the Chrysler Brands through one of the most turbulent chapters of that company‘s history.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories