MUMBAI: Urban Health Initiative (UHI), an initiative funded by Bill & Melinda Gates Foundation, has appointed Lintas Media Group (LMG) as its agency of record following a multi-agency pitch. 
 
Said LMG EVP Delhi VS Mani, "LMG will handle the duties for four years. The understanding of the category, issues and the comprehensive strategy suggested made the difference coupled with the passion and energy of the team." 
 
The project is aimed at addressing gaps in demand, supply and quality of family planning services for the urban slum population through a range of service delivery approaches, advocacy strategies and capacity building efforts.
 
The clients that the group handles include ITC Ltd, Maruti Suzuki India Ltd, Bajaj Auto, MRF, Sony, UTI, Religare, and Voltas.