MUMBAI: Lintas Media Group, Kolkata has won the media duties of Bengal Shriram Hi-Tech City and Srei Infrastructure.
Also, National Jute Board has reappointed Lowe Lintas, Kolkata to handle its creative duties and Lintas Media Group, Kolkata to handle the media duties.
The agency’s billing through these wins makes a total of Rs 500 million.
All the accounts were bagged following multi-agency pitches. The pitch for National Jute Board account also involved JWT and PerceptH.
National Jute Board had invited a pitch on the expiry of its three year contract with Lowe Lintas. This new appointment is also for a period of three years.
The agency mandate includes promoting Indian Jute and jute products in the Indian and International markets. The specific products identified for the next round of the campaign include Jute Geo Textiles, Jute Handicrafts, Jute Yarn, Jute Furnishings and Jute Shopping bags.
A combination of different media channels will be put into play including press, TV, radio, Internet along with exhibitions, email marketing as well as CRM programmes.
Lintas Media Group SVP Mahesh Motwani says, “At Lintas Media Group we practice the principle of deliver more, and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients.”
The account for Srei Infrastructure moves from Motivator, who handled the company’s media duties for a short period of time.
Srei Infrastructure corporate communication and brand management VP and head Braj Kishore said, “During Lintas Media Group’s (LMG) last association with us, we found Lintas team to have understood the holistic infrastructure business model of Srei and the media mix required to communicate this unique model to its key stakeholders. LMG’s task becomes very critical in evolving a strategic media fit to fulfil this task and they are best suited to deliver this.”
The mandate for LMG will be to work out an optimal media strategy targeting key opinion leaders of the country to position Srei as one of the oldest, one of the largest, one of most innovative, Integrated Infrastructure Institution.
The infrastructure company is also expecting the LMG team to use the existing as well as creating new media properties to drive home the positioning of Srei.
Meanwhile, Bengal Shriram Hi-Tech City SEZ assistant vice president Raghav Vohra stated, “The fact that Lintas Media Group ranked second among the media ranking order and their successful media approaches to prominent brands made us choose LMG as our media partner. We look forward to communicate this message to the entire community together and are confident of having a long term association with them.”
