Lionsgate acquires home entertainment rights for 'Lalaloopsy'

MUMBAI: Global entertainment company Lionsgate has announced that it has entered into an agreement with consumer entertainment products company, MGA Entertainment, to acquire the home entertainment distribution rights to toy property Lalaloopsy.

Lionsgate will serve as the exclusive distributor of Lalaloopsy? product for all packaged media and digital platforms in several territories, including the United States, Canada and the United Kingdom.

The announcement was made by Lionsgate EVP of Family Entertainment Anne Parducci and MGA Entertainment CEO Isaac Larian.

The Lalaloopsy dolls were launched in 2010. The announcement of Lionsgate?s entry into this whimsical world comes soon after the property dominated all wish lists during the holiday shopping season.

Called "This year?s Tickle Me Elmo" by MSNBC and "the ?IT? doll for the holidays" by the Today Show, the Lalaloopsy dolls were featured in just about every major hot toy list for the holidays including, Toys R Us, Time To Play, and many more.

Lionsgate?s initial home entertainment feature release - Adventures in Lalaloopsy Land: The Search for Pillow - will launch in March.

Parducci said, "We have been very impressed by Lalaloopsy?s exponential growth as a brand since their launch in 2010, developing beyond the initial doll line into several additional categories such as apparel, fashion accessories, video games and books. We are excited to help bring the highly successful Lalaloopsy doll line to life through the first Lalaloopsy movie. The unique stories that each doll has combined with all of their wonderful friends and accessories lends itself perfectly to the type of high quality, engaging premiere children?s entertainment that has become the trademark of our Family division."

Larian said, "MGA has enjoyed a great partnership with Lionsgate through the years as witnessed by the popularity of Bratz home entertainment. They have an amazing library of family friendly films and we are thrilled to add the magic of Lalaloopsy to the Lionsgate family this spring!"

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