MUMBAI: Lintas Media Group Bangalore has won the media mandate of Citizen watches.

The current size of the account is Rs 250 million, and is expected to grow further.

Lintas Media Group will handle all forms of media - mass media, Out of home and Internet and mobile.

The mandate was given after a multi-agency pitch process that involved names like the incumbent Allied Media and Dentsu.

Says Citizen marketing manager Aditya Sengupta, "We liked LMG‘s thought process and intent to work with them for our media requirements."

"Formulating innovative solutions to make a brand click in the lifestyle space is an exercise that completely energises the team at LMG", says LMG deputy CEO Sudha Natrajan.