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Lintas launches new media service unit; Sathyamurthy is CEO

MUMBAI: In a bid to expand its media operations in India, The Lintas Group has launched Karishma Initiative (KI), a media service entity that will house all the globally aligned businesses of the company under one umbrella.













Starting off with a client base of seven, the new unit will be headed by LMG COO N P Sathyamurthy as chief executive officer while Lintas Media Group chairman and CEO Lynn de Souza will be responsible for the overall KI business.


Some of the businesses that have already moved under KI are Samsonite, Revlon, Austrian Airways, Qatar Airways, Computer Associates, Sharp Electronics, Four Seasons and Geodesic.


Said Lynn de Souza, “The thought process behind launching another media service agency brand, in addition to Lintas Media Group, was very clear to us. We have a large and strong base of home grown blue chip businesses. We now need to expand our offering to clients who work with a global template. Though not key to the character of KI, this does help avoid conflict that global businesses may have with our legacy accounts."

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