MUMBAI: American firm Lightningcast, which specialises in broadband video advertising insertion technology, has announced its next generation Live Stream Advertising Management System.
Lightningcast's live stream ad management system seamlessly and dynamically inserts targetted, audited video ads into real-time broadband video content. Lightningcast has been inserting ads into live streams since 1999 and claims to be the established leader in in-stream broadband video advertising insertion technology for on-demand, live and downloaded content. Its customers
include AOL, Microsoft, ABC, MTV, Scripps Networks, A&E Networks and NPR.

Lightningcast developed its next generation live ad insertion technology to address the growing needs of Internet broadcasters now and in the future.

Lightningcast's Live Stream Advertising Management System is a fully managed content and ad replacement solution for live video streams that leverages the best of television and the Internet, allowing for dynamic advertising, targeting, auditing, and interactivity. Key features include: support for synchronised web elements with the streamed ad; the ability to do server-side and client-side ad insertion so that ads may be targetted on a one-to-one basis; and an auditing method that provides continuous audience data throughout a live stream.