MAM

LG to spend Rs 50 mn on marketing activities around T20 World Cup

MUMBAI: LG India has earmarked a marketing spend of Rs 50 million during the international Cricket Council (ICC) World Twenty20 that kicks off later this month.


LG, an ICC global partner, is, however, not planning to cut a sponsorship deal with BCCI for the IPL, according to a senior company executive.


LG India VP marketing L.K. Gupta says, "LG India has started its cricket promotion with the 20-20 Win Win contest. This campaign aims to create a unique and strong proposition for LG Brand shops and gives consumers a unique opportunity to be a part of T20 World Cup. Five lucky winners will win tickets to Colombo to watch the T20 World Cup daily. A total of 225 consumers
will go to Colombo to watch T2O World Cup. During the promotion on every purchase, the consumer will register themselves by messaging <Invoice no> < Space> <State> to the specified mobile no. In Tamil Nadu, there will be a ‘Slogan‘ contest. This promotion is not applicable in Kerala. "


Talking about the ICC deal, he said that the company has a long association being the Global Partners promoting cricket among its billions of followers. "We are proud to be associated with this great sport and with ICC this year also, to help grow the popularity of cricket and the pride associated with international cricket at the highest level. Through the 20 20 win win campaign we will once again connect emotionally with our consumers by making them a part of this sport. We are spending close to 50 million on this campaign which is being activated in more than 450 LG showrooms along with radio advertising in more than 50 cities."


LG is also active on the digital front. It has launched a property called My Cricket My Voice. "LG Electronics is one of the Global sponsors of ICC events till 2015. Along with several offline initiatives and campaigns that are built around cricket every year, this year LG India has launched an online property called ‘LG My Cricket My Voice’.


This long term property has been launched with a single minded objective of increasing consumer engagement. LG India’s plan is to make this property robust by launching several cricket related online activities spread over a period of time under ‘My Cricket My Voice’ wherein consumers can participate on contests, interact with select cricket personalities, express their views, passion, opinion etc on cricket, a sport that is almost a religion in India."


He explains that the first activity under this umbrella was launched on 30 August that involved an interactive session with Harsha Bhogle on LG Twitter platform. The campaign, he adds, generated 1321 tweets in a few hours.


LG also has plans to bring on board a couple of other cricket personalities for a similar consumer engagement program just before the ICC World Twenty20 Sri Lanka 2012 under ‘LG my Cricket My Voice’. ‘LG My Cricket My Voice’ will continue to serve the cricket enthusiasts, a platform to express their love for Cricket.


In terms of the other digital innovations that LG is doing, Gupta notes that the company co-hosted this year’s online voting for LG People’s Choice Award on LG India Facebook page. This worldwide voting that was resting on ICC Facebook page was given an impetus this year by adding LG India Facebook page through an API as another voting platform. Simultaneously a cricket quiz content was hosted on the LG India site which he says received close to 7000 entries.


"Over and above the individual activities, LG India is constantly seeding posts and tweets on the LG digital assets on a regular basis," avers Gupta.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories