BANGALORE: LG Electronics India Pvt. Limited has launched Notebooks ranging from Entry-level to the Premium segment, which includes nine models.
They are: LM70, LS70, LW60, LW70, LW40, LU20, LT20 and GSC50. These latest offerings are in addition to LG's wide range of products in the IT segment. The notebooks are priced between Rs 38,000 - Rs 115,000.
The premium range of notebooks are wide-screen "Express series" which will redefine the usage experience. The models LW40, LW60 and LW70 are embodiments of state-of-the-art technology and are targeted at the performance and feature-conscious customers.
The LW express series is equipped with Dothan CPU supporting 533MHz FSB, Mobile Intel 915 express chipset, Azalia 24bit audio, DDRII memory and Intel Wireless LAN as standard features. LW series also comes with 14.1",15.4"and 17.1"wide screen options with the functionality of Remote Control and Instant-on function.
The Tablet PC comes with Intel Centrino technology, dual quad-band antenna, state-of-the-art digital pen, 160° wide-view LCD viewing angle with ergonomic and stylish design powered by Microsoft WindowsXP Tablet PC Edition which enables hand writing recognition through the convenience of a stylus.
The LT20 is targeted at mobile professionals with a sense of individual style. This model from LG has won the "Red-dot" design award.
"Our focus has always been on new technology offerings suited to the needs of Indian consumers. With this launch we are trying to reach to the maximum number of people across segments. These notebooks boast of highest speed and power and also come in an ultra thin and light design with stylish slim bodylines, which adds artistic value to consumers' taste. It is LG's constant endeavor to bring out latest cutting edge technology products to the Indian market, said LGEIL general manager sales and marketing - IT products R Manikandan.
McCann Erickson will handle the creatives of the products. The TVCs will showcase all the products from the computer division but the focus will be more on the Notebook range. However, no specific campaign has been planned as yet.
The company is targeting the higher end segment customer and Manikandan is confident of boosting LG's notebook sales count to 11,000 units by the end of 2005 and expects revenues from the Notebook stream to Rs 600 million.
The LG Notebooks ads have already appeared in some magazines. The company plans to have below the line (BTL) activities to promote sales, which will include direct sales to corporate customers.
