MUMBAI: Levi Strauss India (LSIL) today announced the appointment of K Venkataramani as marketing director. In his new role at LSIL, Ramani will be spearheading marketing initiatives for the Levis’s stable of products viz., Levi’s Red Tab, Red Loop, Levis Skyes etc. Ramani takes over from Shumone Chatterjee who recently moved on as the managing director of Levis Strauss India.
 
 
"Levi’s recognises India as one of the fastest growing markets in the world for jeanswear and other youth categories," said Chatterjee. "We remain committed to making Levis’s one of the largest, most iconic and coolest brands for youth in the country and the last two years IIFA Awards for the ‘most admired jeans brand’ by thousands of consumers stand testimony to the same."
 
 
Describing his new assignment at Levi Strauss India as both "exciting as well as immensely challenging," Ramani said, "I look forward to an amazing time on Levis’s which today enjoys the status of being one of the true iconic youth brands in the country. Immense opportunities that the Indian youth and the economy provides along with the status of the Levis’s brand makes this one of the coolest marketing assignments in India."
 
 
Ramani’s responsibilities would include consumer insight mining, product portfolio and brand architecture management, brand positioning, communication and developing an appropriate retail image for brand across India, Sri Lanka, Bangladesh and Nepal.
Ramani holds a Bachelors Degree in Engineering from The Regional Engineering College, Durgapur and a Masters Degree in Marketing Studies from Jamnalal Bajaj Institute, Mumbai. Ramani has over 12 years of national experience in the FMCG industry with most of the time spent in Unilever, India.