MUMBAI: Leo Activation, Leo Burnett’s integrated communications division, has added two major accounts to its kitty, both of which are down South.

The 49th All India Congress of Obstetrics and Gynecology 2006 (AICOG 2006) has entrusted its entire event organisation and brand associations to Leo Activation. The Congress will be held in Kerala in January 2006 under the motto 'Save the mother, save generations'.

 
 
“This is a major and prestigious account for us, as it is the biggest gathering of obstetrics and gynecology professionals in the country. The sheer size of it makes it a huge challenge – the organising committee expects a record attendance this time. But it is also a great opportunity for some exciting brand associations and representations. We have already partnered with healthcare major Dialog India,” says Leo Activation Mumbai head Sujit Nair.

Leo Activation has already started work on the account and will be setting up a team in Kochi, completely dedicated to this project.

 
 
Leo Activation is also scheduled to co-host Miss Kerala 2005 with Impresario. Miss Kerala is an annual pageant that boasts of huge popularity down South. This is part of Leo Activation’s strategy to identify local events and properties and connect national brands with them ensuring a larger consumer connect for national brands in the local market. Keeping this objective in mind, Leo Activation has tied up with Parachute Advanced hair oil as the title for this event.